Web sites

website_template

Does your website make you money?

It should, simple as that.

You invest in your website. If it’s not a tool that makes money for your business, it’s not doing it’s job.

Your website is a salesperson, working 24 hours a day, 7 days a week.

Would you let your salesperson sit in from of a potential customer without all the ability to sell?

Whether by direct sales, or promotion of your products and services, your website is a salesperson, working 24 hours a day, 7 days a week – make it work for you, the best way it can!

Free Website

Yes, there are free options, totally free. Why would you not consider them? The options available are limited by the provider of the service, and may not include a domain name (www.example.com). Upgrade options are likely!

Your site will be up and running quickly, and you can design the pages yourself – within the limitations of what you can actually do “on it”.

Examples of these services include www.wix.com and www.wordpress.com which are both popular. Or even just creating a group page on Facebook.

But be aware of limitations.

Do-It-Yourself

WordPress (my favourite), Drupal, Joomla – these are all good options. You install yourself, add a “theme” and setup the site yourself. You will probably buy a domain.

Total cost is around £100/year (mostly for hosting).

The good news is that you can get an effective site, even with an online shop, blog, good search engine optimisation for a low cost.

Any bad news?

Not really, except the learning curve, and the time you could have spent on something else.

And the risk that if you don’t complete, you’ve lost time.

Low cost Website

So you’re now going to get a professional to do it for you, paying somewhere in the region of £500 – £1000.

The results will (well, should!) be better that the DIY option, and you have saved some time. You will have to be involved, so don’t think it will you can just leave them to it.

But problems that occur when creating a site, will be their problem. You should expect extra value.

Don’t overlook what you don’t get – copy-writing for example, is what will drive sales far more than design (although design will obviously influence potential customers).

Enterprise

This is for those companies and organisations that expect more. Your website will be unique in design, will handle large amounts of traffic, must be 100% reliable, fast and scalable.

You will work with a designer, a copy-writer, a developer, a hosting provider and a person to manage the project for you.

This is the top end of the market, and you won’t be shocked by the cost that will run in to thousands.

And you will demand a return on that investment.

Do you want to discuss your options?

For a free conversation about your options (normally charged at consultancy rate), then get in touch and we can discuss want you want – what you need – to make your website a profitable part of your sales force!